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MAC Media
 

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 MAC Media

MAC Media
Copywriting, Editing
& Communications

Owners Charles and Melissa Calhoun
 

Copywriting & Editing

Strong writing, editing and project management skills developed through extensive magazine and newspaper experience.
Writing and editing skills easily adapted to any subject matter, from science and medicine to fashion and family issues.

Print Production

Experienced in giving art direction to designers and photographers, negotiating the careful balance between copy and
 design and taking a publication from the concept stage to the printing process.

Web Sites

Background working with Web developers in the planning and creation of Web sites, crafting site maps, writing content
 for the Internet and managing Web site content and navigation.

Marketing Communications

Marketing communications experience includes daily management of client accounts and copywriting for brochures, ads,
Web sites, direct mail pieces and radio spots.


Public Relations

Qualified in public relations practices, writing news releases, pitching stories to the media and serving as a media contact.
Experienced in planning marketing and public relations strategies.
 

 

Recent Work Experience - Melissa Calhoun
Melissa Calhoun

Present  Manager and Owner, MAC Media, Orlando, Fla.
Business that specializes in writing & editing for print publications and Web sites.

Present, Manager, Web Operations, Institute of Internal Auditors, Orlando, FL
Manage content and navigation issues for The Institute's Web site. Involved in revising and updating the site's content and design.

Senior writer/account manager at Offenberger & White, Marietta, Ohio
Writing and editing for diverse marketing communications projects ranging from print ads and annual reports to web sites
and radio spots. Conception of marketing strategies, project budget management, working with designers and web developers
on media production and interaction with clients.

Assistant editor of Ohio Today at Ohio University
Writing and editing for the university’s full-color alumni magazine. Working with designers and photographers from publication
 inception through the printing process. Writing news releases, pitching university-related stories to local, state and national media,
serving as a media contact and participating in building public relations and marketing strategies.

Science writer at Ohio University
Writing and editing science-related stories for Perspectives, the university’s research magazine. Story topics covered the hard
sciences, social sciences and medical issues. Also responsible for writing news releases, pitching science stories to local, state
 and national media and serving as a media contact.

Reporter, The Marietta Times, Ohio
Covering primary, secondary and higher education in Washington County, Ohio.

Reporter, The Herald-Dispatch, Huntington, W.Va
.
Covering higher education issues and features at this 50,000-circulation Gannett newspaper.

 
 
 
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