MAC Media
Copywriting, Editing
& Communications
Melissa Rake Calhoun
Copywriting & Editing
Strong writing, editing and project management skills developed through extensive magazine and newspaper experience. Writing and editing skills easily adapted to any subject matter, from science and medicine to fashion and family issues.
Print Production
Experienced in giving art direction to designers and photographers, negotiating the careful balance between copy and design and taking a publication from the concept stage to the printing process.
Web Sites
Background working with Web developers in the planning and creation of Web sites, crafting site maps, writing content for the Internet and managing Web site content and navigation.
Marketing Communications
Marketing communications experience includes daily management of client accounts and copywriting for brochures, ads, Web sites, direct mail pieces and radio spots.
Public Relations
Qualified in public relations practices, writing news releases, pitching stories to the media and serving as a media contact. Experienced in planning marketing and public relations strategies.
Recent Work Experience
Present Manager and Owner, MAC Media, Orlando, Fla.
Business that specializes in writing & editing, public relations and marketing communications projects for regional colleges and universities and marketing communications/advertising agencies.
Present, Manager, Web Operations, Institute of Internal Auditors, Orlando, FL
Manage content and navigation issues for The Institute's Web site. Involved in revising and updating the site's content and design.
Senior writer/account manager at Offenberger & White, Marietta, Ohio
Writing and editing for diverse marketing communications projects ranging from print ads and annual reports to web sites and radio spots. Conception of marketing strategies, project budget management, working with designers and web developers on media production and interaction with clients.
Assistant editor of Ohio Today at Ohio University
Writing and editing for the university’s full-color alumni magazine. Working with designers and photographers from publication inception through the printing process. Writing news releases, pitching university-related stories to local, state and national media, serving as a media contact and participating in building public relations and marketing strategies.
Science writer at Ohio University
Writing and editing science-related stories for Perspectives, the university’s research magazine. Story topics covered the hard sciences, social sciences and medical issues. Also responsible for writing news releases, pitching science stories to local, state and national media and serving as a media contact.
Reporter, The Marietta Times, Ohio
Covering primary, secondary and higher education in Washington County, Ohio.
Reporter, The Herald-Dispatch, Huntington, W.Va.
Covering higher education issues and features at this 50,000-circulation Gannett newspaper.
